Our gorgeous location has over 13,000 square feet and over 25 fitting rooms located in Mid - Michigan. We carry bridal gowns, bridesmaids, mother of the bride, flower girl, prom, homecoming, and tuxedos. We specialize in plus size bridal, wedding gowns, homecoming, and prom! We only sell one dress, per school, per color! We carry coveted designers such as Morilee, Allure, Casablanca, Elysée, Enzoani, House of Wu, Ellie Wilde, Rachel Allan and more! Recently engaged? Set up an appointment to let us help you find your dream wedding gown.
Featured Bridal Designers
Let us help bring a convenience to your wedding dress experience. We’ll take care of everything and make you feel gorgeous in your favorite dress!
“Hailey was absolutely amazing at helping me get my dress! I’m so glad I chose this store. Hailey was very supportive and open to any dress options, she helped me step out of my comfort zone with a few dresses, one of them ended up being the one I bought! I’m very glad I got paired up with her! She was very nice, professional and a great example of how great this dress shop is. Thank you Hailey and everyone else at vipers for helping pick out a perfect dress!!!”
“Stephanie was absolutely perfect and I thank her and Viper bridal for making my first ever experience such a joy! The stage you stand on to look at the dress is PERFECT. It’s huge, the mirror is wide and you can get a really good look at the whole dress while your support group looks on from the comfy seating area! They have the biggest selection and some of the most beautiful gowns I’ve ever seen! I highly recommend for your wedding, prom or any other black tie event!”
“I can’t say enough great things about Bridal By Viper! I did the Viper Experience with my group of girls. It was a private event just with us and the consultant Courtney. It was perfect! Courtney was amazing and really made me feel comfortable and heard. I loved every minute of it. I did saying YES to the dress! I highly recommend Bridal by Viper!”
Styles You’ll Adore
